Diversification
If variety is the spice of life, diversification is the heart and soul of investing.
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Investment performance tends to move in recognizable patterns,
though not on a predictable schedule. In any period of time, while some of your investments are living up to
expectations, others may be providing disappointing returns. If you want your portfolio, or combined group of
investment holdings, to provide the best possible return while also limiting the risk of major losses, you have
to diversify, or spread your principal
among different investments within the asset classes, such as stocks,
bonds, and cash, you've selected.
That's because any time all of your money is concentrated in one or two investments, your financial security depends
entirely on the strength of those investments. And no matter how sound an investment may be, there will be times
when its market price falls, or it yields less than the rate of
inflation, or both.
For example, if your life savings are in
certificates of deposits (CDs) paying 3%, while inflation
is also around 3%, you're facing a loss of buying power. Or if you own hundreds of shares in a company that loses
money, cuts its dividend, and drops in value in the stock market, you'll be short
dividend income and perhaps part of your
original investment if you sell your shares.
THE FIRST STEPS
Diversifying your investment portfolio is no easy matter. For starters, you need enough money
to make a variety of investments. And, you have to judge each individual investment not only on its own merits, but
in relation to the rest of your portfolio. If you put some of your long-term investment money into
fixed-income investments like corporate or
municipal bonds, you may also want to make
equity investments like individual stocks,
stock mutual funds, or stock separate accounts.
If some of your short-term investments are CDs, you may want to put the rest in money market funds or US Treasury bills.
THE SECOND STAGE
Diversification also means
spreading your investment dollar within a specific type of investment. For example, your stock portfolio is not
diversified if you own shares in just one or two companies, or in companies all involved in the same sector of the
economy, like healthcare or utility companies. Nor are your
fixed-income investments diversified if you own only municipal bonds issued by the state in
which you live. If you invest in five mutual funds,
but they all track small growth companies, you're not diversified either.
Many financial advisers suggest that real diversification also calls for international investments. Because world
economies respond primarily to what's happening in their own countries or regions, putting money into overseas
markets is a good way to balance what's happening at home and take advantage of the growth potential in those markets.
One of the most convenient ways to invest in overseas markets is to buy American Depository Receipts (ADRs),
stock in overseas companies listed directly on US exchanges, stock in US companies with major international markets,
or international mutual funds,
exchange traded funds (ETFs) or
separate account funds. Remember, though, that currency fluctuations and potential political
or civil unrest could affect the value of your international investments.
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THE VALUE OF FUNDS
One of the reasons mutual funds and
variable annuities keep cropping up in discussions of diversification is that they are
internally diversified. Each fund or account may own dozens or more different stocks, bonds, or whatever it
specializes in. That way, if some of the holdings aren't performing well, they may be offset by others that
are doing better. In fact, balanced funds include both stocks and bonds to provide diversification in different
categories of investments as well as within each of those categories. Because
mutual funds and variable annuities
pools investors' money to make their purchases, they can generally achieve a breadth of diversification that no
individual can. However, you do pay annual asset-based fees on these investments, which you don't on individual
securities.
You might also consider
exchange traded funds (ETFs), which
allow you to buy shares of a portfolio of stocks - each ETF typically linked to a specific market
index. ETFs trade like stocks, and you
buy them through a brokerage account.
ONE MORE THING TO REMEMBERDiversification is essential for retirement investments.
It's especially important if a stock purchase plan is part of your
pension plan, because your long-term payout
will depend on how well your employer's stock does. You'll want to balance your dependence on the company's financial
health with different investments in your own accounts, including your
401(k) or similar plan.
Diversification is especially important if your employer's stock is
cyclical, which means its price is strongly
influenced by changing economic conditions. Hotel stocks, for example, tend to be depressed in a slow economy
because people travel less. If that's the case, you may not want to put too much money into other stocks that
behave the same way. To extend the idea one step further, you may want to think twice about
building a portfolio full of stocks and bonds in companies that are in the same business your employer is in.
If the pharmaceutical business declines, for example, and all you own are drug company stocks, you'll really
need an aspirin.
DIVERSIFICATION FOR THE LONG HAUL
Diversification isn't the same as buying randomly. If anything, it's the opposite, because
it means buying according to your strategic plan to get the right mix of investments. But there's nothing
wrong with achieving diversification gradually. If you decide to expand your large company holdings because
that part of the stock market seems poised for steady growth, you can do it and think about adding to your
small-company portfolio in the months ahead. The right level of diversification for you at a given time depends
on a variety of factors, including where you are financially, what your goals are, and what the market is doing.
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© 2011 by Lightbulb Press, Inc. All Rights Reserved.
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