The gentle pressure was vintage Mulcahy.
Work hard. Measure the results. Tell the truth. Be brutally
honest. (One of Mulcahy's first brutally honest remarks--that
the Xerox business model was not sustainable--sent the stock
down 26% in one day.) She knew she couldn't gild the lily.
"Anne told us everything, stuff we really didn't want
to know," says Burns. Like how close they were to running
out of cash. Burns, the mother of two children ages 10 and
14, remembers going home one night and telling her husband,
Lloyd Bean, a Xerox scientist, that "we could lose our
house. We could lose everything." Bean replied: "Xerox
isn't going anywhere, sweetheart. It's up to you to make sure
that doesn't happen."
If Mulcahy ever thought bankruptcy was an
option, she never let on. She dug in her heels every time
the workout advisors brought it up. "A lot of people
will try to convince you that there are advantages to Chapter
11," she says. "I was like, 'Don't even go there.'
Whatever you think the advantages are from a financial standpoint,
I think they are dismal and demoralizing for a company that
wants desperately to turn around and regain its reputation."
Joe Mancini says some of the early meetings got so tense that
he thought the workout experts might "go away and not
be our advisors." Basically, he recalls, they didn't
think Mulcahy had the balls to take the draconian actions
needed to keep Xerox afloat.
But she did. In June 2001 she shut down the
desktop division; these were people she had hired and a business
she had created. "There was no good script," she
says. "The company was in a lot of trouble. They weren't
the ones accountable for the problem. You couldn't follow
a string of logic for them." The only thing she could
do, she says, "was to take the hit personally. I hung
out, walked the halls, and told them I was sorry."
In the fall Mulcahy made a presentation to
Xerox's 56 bankers, assuring them that the company would pay
back its $7 billion revolving credit. She had never faced
a crowd so hostile. When she concluded her address she was
met with deadly silence. "Man, what does it take to get
a smile out of these guys?" she asked, taking her seat.
Between clenched teeth the banker next to her replied: "Seven
billion dollars."
She also resolved Xerox's accounting scandal.
Soon after becoming CEO, she replaced her auditors and cleaned
house in the finance department. In April 2002, Xerox agreed
to a record $10 million fine to settle charges that it defrauded
investors by improperly accelerating revenues, overstated
earnings by using "cookie-jar" reserves, and disguised
loans as asset sales, among other things. The SEC also rebuked
the company for being uncooperative. Xerox did not admit or
deny wrongdoing, but the settlement pained Mulcahy. She says
she was never questioned, subpoenaed, or deposed by the SEC,
but has been named as a defendant in several shareholder lawsuits.
(In early June former CEOs Allaire and Thoman and four other
former Xerox executives settled individual SEC charges that
between 1997 and 2000 they used improper accounting to defraud
investors. Although they neither admitted nor denied wrongdoing,
they agreed to pay more than $22 million in penalties and
fines.)
After the settlement Xerox had 90 days to
restate four years of results. The company had brand-new auditors
and no CFO. In two years Mulcahy had not taken off a single
weekend. Even if she made it through the re-audit, Xerox faced
another difficult deadline: It had to renegotiate its revolving
credit agreement by Oct. 22, the day after Mulcahy's 50th
birthday. In June the ratings agencies had downgraded Xerox
debt deeper into junk. One day last summer Mulcahy saw a picture
of herself in a Time article that grouped her with Tyco's
Dennis Kozlowski and WorldCom's Bernie Ebbers. "I just
remember staring at it and saying, 'How did this happen?'
" she says.
But there were some sweet moments too. Older
son Michael, 20, had taken a summer job at a bank and was
keeping his eye on the news wires. Whenever a Xerox headline
crossed, he'd call Mulcahy to give her a heads-up. On another
occasion, Mulcahy got home late to hear a voicemail from Jim
Firestone, a senior vice president and her top strategist.
Firestone is a buttoned-down former IBMer--all business, no
chitchat--the last person she would have expected to call.
"At the end of the day, you just have to ask yourself,
Is there anything more I could have done today that would
have made a difference for Xerox?" the message said.
"If the answer is no, then you've got to stop and go
home and get some sleep. Because if it survives, it survives.
And if it doesn't, you have to be able to live with yourself
and say maybe it wasn't there to be had." She says the
call meant the world to her: "I was just torturing myself
with this stuff."
About then Mulcahy's luck began to turn.
With the SEC matter settled, she was able to recruit a new
CFO,
Larry Zimmerman, a former finance vice president from IBM
who joined Xerox last June. The company had considered many
ways to improve its balance sheet, but Zimmerman and Mulcahy
made a pact: They would not do anything that they did not
understand. They decided against moving debt off the balance
sheet. "It's more financial engineering than it is business
fundamentals," says Mulcahy. By October the company had
struck a deal with GE's lending arm to provide $5 billion
in financing.
The good news began to come in bunches. Margins
improved, and costs came down. The company had some profitable
quarters. The culture that critics told Mulcahy she had to
break rallied round her instead. In Texas sales teams had
abandoned expensive incentives and awarded car washes (by
colleagues) to top producers. "People were holding prayer
groups," she says incredulously. "They were saying
the rosary for me." Says Timothy R. Coleman, a senior
managing director at Blackstone: "She was leading by
example. Everybody at Xerox knew she was working hard, and
that she was working hard for them."
Coleman became a convert: "Anne met
her plan, she beat her plan, she had taken the costs out,
and she did it in spades." Some of Xerox's biggest lenders,
which had been so angry when she drew down her entire credit
line by the end of 2000, began to soften. J.P. Morgan Chase
assigned a couple of bankers to help renegotiate the credit
agreement, and Citibank and BankOne signed on. Mulcahy spent
hours jawboning bank executives. She got down to the last
couple of holdouts and was beside herself. "I had done
everything. I had talked to their CEOs and chairmen. I begged.
I harassed them. I said, 'We have 54 [out of 56] banks signed
up, and you can't get there? I don't get it!' " In desperation
she called Citi's Sandy Weill. "I need your help,"
she said.
"But I've already signed up."
"I need you to pick up the phone and
call a couple of people for me." She had her deal by
the end of June, four whole months before her birthday.
The debt deal doesn't allow much room for
error. Xerox's annual interest expenses rose by $140 million
this year, and it has less borrowing power. Litigation resulting
from the accounting scandals is still pending. The economy
continues to be soft, while competition is stiffer than ever.
"The cycles will just speed up," says Matthew Espe,
CEO of Ikon Office Solutions, a document-services distributor
of brands like Canon and Ricoh. "If you're a one-trick
pony [like Xerox], you're swimming against the tide."
Mulcahy knows her battle isn't over. She
worries about "sustaining the energy and intensity of
the place." With CEO credibility tenuous, she takes nothing
for granted. She doesn't feel entitled, not even on the corporate
jet. "This is a bag-carrying environment," says
Mulcahy, who not only carries her own but becomes a flight
attendant the minute the seatbelt sign goes off (Xerox laid
off the real one).
"Beer?
Wine? Soft drinks?" she asks, handing out napkins. "I
cook more here than I do at home," she adds.
All companies go through cycles, but only
great companies come out stronger. Mulcahy's goal, having
brought Xerox back from the dead, is to make it great again.
"There is something about resilience," she says.
"The ability to address issues, to keep brands and heritages
and jobs in place. I keep hoping that's the story that will
emerge here. If this company becomes great again, that's a
good story."
It would be more than that. It would be a
major miracle.
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