But at GE, Nardelli was struggling to get the kind of recognition that would
lead to the big job. "There was always this rap against me about being
functionally proficient but not very strategic," he says. In 1995 he left
Transportation to become CEO of GE Power Systems; he completed 50 acquisitions
and increased profits nearly sevenfold in five years. "Jack and I used to marvel
at his ability to execute," says Bill Conaty, GE's human resources chief. "With
Bob, it's very, very difficult to have a surprise, because he's into the details
down to the level of the shop floor."
Nardelli never missed his targets. He never made a significant mistake, Welch
says. Asked whether he had the best record on paper at GE, Nardelli replies,
"Yes, by a lot. A lot!" Unlike his rival Jim McNerney, who was having job talks
with 3M months before the GE succession race ended (and ultimately became CEO of
3M), Nardelli was fielding calls from Lucent, Kodak, Ford, and other companies,
telling all that he had promised Jack he wouldn't talk to anyone until Welch
made his decision.
"I went with my heart in my throat," he says about the cold, sleeting Sunday
night two Novembers ago when he met Welch at the Albany, N.Y., airport. "How do
you describe this? It's something you strive for for 30 years. You're hanging on
every word. You're focused on his mouth, and the final words: 'I've elected to
give it to Jeff.' And you're like, Did I really hear it right?" Unlike McNerney,
who took his bad news in stride, Nardelli hammered Welch: "You've got to tell me
why. Tell me what I could have done better. Tell me the numbers weren't there,
the innovation, the talent development, the relationships with the Street. Give
me a reason." Welch said to Nardelli, "It was my call, and I had to go with my
gut."
To this day, it eats at Nardelli that Welch never told him why Immelt was a
better man to be CEO of GE than he. Asked whether he thinks age--at 46, Immelt
is eight years younger than Nardelli--was a significant factor in Welch's
decision, Nardelli dismissively replies, "I don't know." He adds, "I told Jack,
'I need an autopsy here.' " Does he still want one today? "Absolutely," he says.
"Let's exhume the body."
Meanwhile, at Home Depot, the board of directors was having its own debate about
who should be CEO. Founded in 1978, the company was led in its first two decades
by Bernie Marcus, a charismatic and beloved visionary--Home Depot's own Sam
Walton. Marcus was succeeded by his co-founder, Arthur Blank. What no one knew
at the time--it hasn't been revealed publicly till now--is that the board never
fully supported Blank's elevation; some directors had to be coaxed to endorse
his step-up to CEO in 1997. An uninspiring former accountant, Blank was a fine
numbers man and No. 2 to Marcus, but as CEO he was seen as arrogant and
dismissive. For instance, when Home Depot's directors, who are required to
evaluate five stores every quarter, returned from their visits with poor report
cards, Blank denied serious problems. He was slow to return their phone calls--a
sure way to enrage big egos. After he and the directors had clashed about
people, strategy, and other issues, Blank lost their support in the summer of
2000. "This is a board of directors who did their jobs well, while most
directors sit on their asses," says Frank Borman, the onetime astronaut and
Eastern Air Lines chief who retired from the Home Depot board last year. Says
Marcus: "There are no wallflowers on this board. They're more like man-eating
plants."
Led by billionaire investment banker Ken Langone, who gave Marcus and Blank
their startup capital 24 years ago, the board zeroed in on Nardelli. As soon as
they got him, the directors told Blank, now 59, that he had to cede the CEO
title. The night the vote took place, at an emergency board meeting in an
Atlanta hotel, a stunned Blank said he felt "set up," according to people who
were there. Three months later, when the directors, including Nardelli, asked
him to give up the co-chairman title and leave the board, Blank told them,
"Every time I meet with you, you take something more away from me." Blank, who
wouldn't comment for this story, has since bought the Atlanta Falcons football
team and a ranch in Montana.
Meanwhile, Marcus, 72, gave up the chairman title at Home Depot in January and
left the board in May. "It's like when you marry a daughter off," he says
wistfully. "You're giving her over to a strange man. It's the same kind of
feeling here, except I had the ability to live in the house, which most fathers
don't get to do." Indeed, Marcus--who owns about $2.4 billion of Home Depot
stock--runs his own foundation from an office directly below Nardelli's. If he's
unhappy, Marcus jokes, he'll just bang on the ceiling with a broomstick.
When Nardelli arrived at Home Depot, he found himself a strange man in a strange
place. The management style that Marcus and Blank promoted was "do it yourself,"
the same philosophy embraced by the retailer's customers. The co-founders used
to boast that the chapter on merchandising in Home Depot's policy manual didn't
have a single word in it. Merchants and store managers wrote their own rules.
The cowboy culture worked well for Home Depot's first 20 years, during which the
company grew faster than any other retailer, including Wal-Mart. But as
inventories ballooned and growth sputtered during the Blank era, the system--or
lack thereof--buckled under its own weight. Home Depot needed "shoring up--some
pilings underneath this huge enterprise," as Nardelli says. His mission: to
teach this gangling organization of proudly independent entrepreneurs to grow
up.
He leads by example. Up at 5 a.m., he is in the office by 6:15 and usually works
until at least 9 p.m. Saturday and Sunday are workdays--and unlike Blank,
Nardelli has his executives in for weekend meetings. "It's not a job," he says.
"It's a life." He is intensely hands-on: While Blank had ten people reporting to
him and gathered them quarterly for business reviews, Nardelli meets with his 21
direct reports every Monday at noon, zeroing in on KPIs (key performance
indicators, such as customer counts and average tickets) and action plans. "I
love data," he effuses. "I love to know what's going on in the company totally."
Former executives say that the new environment is "command and control" and "all
business all the time." Though the company doesn't measure employee morale
(Nardelli says he plans to start soon), some insiders say that lately it's been
sinking with the stock. "There's quite a lot of anxiety about the changes to the
culture," says Prudential analyst Wayne Hood, who has followed Home Depot for 19
years and has many friends who work there. (Despite his concerns, he has a buy
rating on the stock.)
Many of Nardelli's changes come down to dollars and cents. "Cash is king," says
CFO Carol Tome, a tough Nardelli ally. They have eliminated the company's famous
cash-return policy--a move akin to defacing "the Holy Grail," Nardelli notes.
Marcus and Blank held sacred the promise that if you bought any item at Home
Depot and returned it to any store, receipt or no, next year or next decade, you
got cash back, no questions asked. Abuse was flagrant. Nardelli and Tome
collected data on how much the policy was costing, created spreadsheets, and
shared the findings with store managers--who, pre-Nardelli, were not linked by
e-mail. The new policy--no receipt, credit only--will save Home Depot well over
$10 million annually, Nardelli says. He has also centralized buying,
consolidating it from nine regional offices to one, in Atlanta. That has turned
out to be a Darwinian exercise that squeezes out many local suppliers and gives
the edge to efficient biggies that can serve Home Depot nationwide.
These are no-brainer fixes that almost any professional manager would make.
Nardelli's more substantial and, frankly, riskier change is to the DNA of the
place: the people. He has lost 24 of 39 senior officers in the first 19
months--some were fired, others quit. And he has brought in a bunch of nonretail
people, including many GE alumni. "This is a business that has to reach outside
of itself," Nardelli says.
If you want to know how much stock the new Home Depot puts into recruiting
and developing its talent, just look at Dennis Donovan. A human resources
executive who worked with Nardelli at GE Power Systems, he joined Home Depot as
HR chief a year ago and got a $21.5 million pay package for 2001. That made him
the second-highest-paid person at Home Depot last year (after Nardelli, who
pulled in $24 million)--and probably the best-paid HR guy in America. "Yeah, Bob
screwed me, but I came anyway," says Donovan, laughing. Says Nardelli: "A lot of
HR people are just theorists. Dennis is the ultimate practitioner. He's the most
effective HR manager I've ever known."