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The Diehard Economy
Why the doomsayers keep getting it wrong.
(Continued, page 3)
Just south of Genesee is Oakland County, formerly home to a couple of auto
plants and a few fancy Detroit suburbs but now the economic heart of Michigan.
Its growth is due partly to auto companies fleeing Detroit, but it's much more
than that. Of the seven FORTUNE 500 companies based in the county, three
(bankrupt-but-still-big Kmart, Pulte Homes, and Kelly Services) have nothing to
do with cars. Unemployment in Oakland County was 3.6% last year, 2.2% the year
before.
For Flint and Genesee County, this boom to the south is, of course, dumb luck.
If Oakland County were 100 miles away, the story would be different. But it
isn't 100 miles away, and there are a lot of Oakland Counties in this country:
Sprawling, fast-growing former suburbs--author Joel Garreau coined the term
"edge cities" to describe them--that have turned out to be more adept than older
cities at accommodating the needs of growing businesses and the people who work
at them. Happily for Greater Flint, it has been pulled into the economic realm
of one.
It's not that GM no longer matters in Flint. It just matters a lot less--and
looks a lot different. One of the first places I visited in town was a new plant
where they make six-cylinder engines for the Olds Bravada, the GMC Envoy, and
the Chevy TrailBlazer. To people who worked in the old V-8 factory that once
stood on the site, the most striking things about it are how clean and quiet it
is and how few people it employs (700, compared with 5,000 at the V-8 plant in
its heyday). What struck me most was how much it resembled the cellular phone
factory I visited two years ago and the printing plant I visited in January.
GM's word for the plant's design happens to be "flexible." That is, you could
take its modular parts out, or move them around, or move them someplace else,
and they'd still work, Lego-like. Workers are trained to use lots of different
machines. The facility fits into a far-flung network of plants, each handling a
discrete part of the supply chain. That makes the system more capable of dealing
with changes in technology or demand.
Flexible is a good description for what the Flint area's economy has become as
well. It plugs right into a larger regional economy. Its companies and its
institutions and its people no longer look only to GM for sustenance but to
ever-widening networks of customers and suppliers and employers. Even the
county's landscape, with its McMansion-filled subdivisions, Home Depots, and
Applebee's Neighborhood Grills, has a certain modularity to it--it's often hard
to tell if you're in suburban Flint, as opposed to suburban Atlanta or suburban
Indianapolis.
This is not an unalloyed good, of course. Walking through the historical
exhibits at Flint's Alfred P. Sloan Museum, the sense of loss is almost
palpable. For much of the 20th century, Flint was a vibrant, raucous home to
world-changing industrial innovation, epic labor struggles, and mass prosperity.
Now it is, at best, "the northern edge of the southeastern Michigan economy."
What's more, the very definition of a flexible economy is one in which
individual jobs are less secure. And for most of the past two decades, economic
growth has done little to benefit low-income Americans (it certainly hasn't done
much for folks still stuck on Flint's north side). If the wrenching changes of
the past 20 or 30 years haven't paved the way for greater prosperity, then we
sure have put a lot of people through a lot of hard times for nothing.
But was it really all for nothing? Or to paraphrase Ronald Reagan, are we
better off now than we were 20 years ago? Certainly. The better question may be,
Are we better off than we were 35 years ago, when the U.S. economy was last
firing on all cylinders? By some concrete measures of living standards--like how
many color TVs we have in our living rooms--we are. We just haven't been on the
kind of sustained upward trajectory for everything that Americans became
accustomed to in the post-war decades.
The last years of the 1990s offered tantalizing glimpses that the U.S. might be
returning to an age of increasing opportunities and rising living standards.
After years of stagnation, real hourly wages began rising, even for the
lowest-paid workers. The percentage of Americans below the poverty line declined
from 15.1% in 1993 to 11.3% in 2000. The flexible, responsive, modular economy
was starting to deliver the goods.
Of course, Sept. 11 made it clear to a lot of Americans that there's more to
life than supply chains and securitized mortgages. It's a dangerous world out
there, and if the Taliban hadn't fallen so quickly in Afghanistan, the economy
might not be so perky right now. With war raging on the West Bank, and Osama bin
Laden still presumably out there plotting mayhem, a lot of bad stuff could still
happen.
Those thoughts went through my mind as I leaned close to the window of Bruce
Steinberg's office, trying to get a better look at the spot a couple of hundred
yards away where the Twin Towers once stood. The thought of the hell that raged
there can still get in the way of positive economic thinking.
Not that Steinberg, who was there Sept. 11, seemed overly concerned. "Some
people just look for things to worry about," said the Merrill Lynch chief
economist. "There's always something to worry about. But that shouldn't detract
from the main point that our economy is incredible. It shrugs off shocks; it
grows and grows. It is the most flexible and dynamic economy in the world."
I took a cab down to Steinberg's office just after my visit with Henry
Kaufman. It seemed appropriate: In the 1970s, Kaufman became the most famous
guru on Wall Street by being the most bearish man around at a time when
bearishness turned out to be absolutely the right call. Now Steinberg, a 16-year
Merrill veteran (and former FORTUNE writer) who became chief economist in 1997,
is casting himself as the most bullish economist around--with growth forecasts
almost invariably more optimistic than those of his peers at other investment
banks.
Steinberg's argument that the economy is resilient is hard to dispute.
Assuming faster growth in the future is more of a leap of faith. "When you look
at the long sweep of economic history, you find that growth comes in multidecade
spurts and then peters out as what was driving the growth fades," he said. His
bet is that all that flexibility and opportunism discussed above are the
ingredients of such a spurt, one that only got its start in the mid-1990s.
There's no guaranteeing he's right. But as scenarios go, it sure beats gloom.
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